For episode 202 we have Miles Ramsey the creative director for 52Eighty Creative. Miles has been working with the PTBA, American Trails, along with others in the Trail Space to improve the marketing game on the outdoor infrastructure we all love to build and use.

Miles also the person behind the Outdoor Marketing Boot Camp which was created as a way to help bring new and creative ideas to the outdoor recreation and trail world.

The Outdoor Marketing Bootcamp will be hosted in a virtual format so traveling to and attending this conference will not be an issue. Miles has brought together more than 25 professionals who work in Outdoor Space as speakers at the Outdoor Marketing Bootcamp. This conversation also kicks off a partnership that Miles and myself have formed to help co-promote both the Outdoor Marketing Bootcamp and the Trail EAffect Podcast.

Topics Include:

• How Miles got involved with the Trail World (PTBA / American Trails)


• Common themes Miles has seen in terms of room for improvement from a marketing and branding perspective


• Small Business ownership


• Outdoor Marketing Bootcamp Backstory
  
  
  
  • Year One Successes
  
  
  
  


• Miles – on “Is it good for the client?”


• Speakers and the lineup for the 2026 Outdoor Marketing Bootcamp


• What should an attendee expect from participating in the Outdoor Marketing Bootcamp
  
  
  
  • Various levels of experience
  
  
  
  


• Dates: February 17th & 18th 2026


• What Miles looks for in a Trail Community


• The Outdoor Marketing Bootcamp Podcast


• Closing Comments

Trail EAffect Show Links:

52Eighty Creative: https://www.52eightycreative.com/

Outdoor Marketing Bootcamp: https://www.outdoormarketingbootcamp.com/

Outdoor Marketing Bootcamp Podcast: https://www.outdoormarketingbootcamp.com/podcast

Trail EAffect Podcast Website: www.traileaffectpodcast.com

KETL Mtn Apparel Affiliate Link: https://ketlmtn.com/josh

Trail One Components: https://trailone.bike/josh

Smith’s Bike Shop – 130 Years of Excellence: www.smithsbikes.com

Contact Josh at evolutiontrails@gmail.com

This Podcast has been edited and produced by Evolution Trail Services